Crafting Timeless Interior Design: A Holistic Approach for PBSA and BTR Sectors
When embarking on a new project, we as interior designers are tasked with a significant responsibility: to create spaces that stand the test of time. Longevity not only ensures economic efficiency, but promotes environmental sustainability, which is one of the core principles of our design ethos. Working in Purpose Built Student Accommodation (PBSA) and the Build to Rent (BTR) sectors, we know it takes a delicate balance of various elements to craft timeless interiors, so in this blog, we look at the essential contributing factors and explore the intersection of trends, sustainability, and durability.
So, what defines timeless interior design?
1. Timelessness starts with creating a unique style
Trends in interior design are constantly evolving, influenced by cultural shifts, technological advancements, and societal changes. However, some trends can easily date a space to a specific era or popular trend. While it's very tempting to chase after the latest fashions in interior design, timelessness lies in capturing the essence of these trends and incorporating them creatively and thoughtfully.
Throughout the decades, design has seen many shifts. The 1970s embraced maximalism with bold wallpaper, vibrant colours, and an abundance of patterns. The 1980s brought forth glitz and glam, featuring mirrored walls and pastel hues, whilst the 1990s took on a grunge-inspired minimalist approach with earth tones, raw wood, and industrial elements. Moving into the 2000s, minimalism took the spotlight with all-white spaces, exposed brick, and grey palettes dominating design platforms. "Less is more" became the mantra, with Scandinavian design reigning supreme. However, these trends come and go, and what was once fashionable now feels outdated.
By embracing eclecticism and drawing inspiration from various eras and styles, including referencing the architecture of the building, we can create unique and nostalgic designs that resonate. By blending the building's architectural heritage with modern design sensibilities, we create interiors that are both timeless and relevant. This fusion of past and present celebrates the space's rich history while ensuring its enduring appeal for generations to come.
Crafting timeless interiors extends beyond following the latest aesthetic trends. It involves looking at the evolution of space utilisation and understanding the unique preferences of each generation. Creative layouts and thoughtful space planning are key to ensuring flexibility and adaptability, particularly when catering to the tastes of Gen Z and emerging Gen Alpha. By staying in tune with their ever-evolving lifestyles and needs, we can infuse spaces with elements that feel both relevant and enduring.
Designing original and innovative areas that serve as destinations for social activities can encourage interaction and community-building, which is especially vital in today's economic climate. Therefore, prioritising multifunctional and easily adaptable spaces allows us to cultivate environments that resonate with the next generation's preferences, nurturing a sense of belonging, connection and engagement.
2. Timeless sustainability: designing with longevity in mind
Keeping up with trends and ensuring longevity are intrinsically linked—a design scheme that frequently requires updates due to fleeting trends is inherently unsustainable. Achieving a balance in design style while selecting sustainable products is key. We are living in a period marked by heightened environmental awareness. Sustainability has become a crucial aspect of interior design, especially for PBSA and BTR environments and we, as designers, have a responsibility to minimise environmental impact. With so many tech advancements and new innovative processes, there are some amazing products to work with—think chairs made from recycled plastics, including computer keyboards and fishing nets, to fully recyclable natural materials such as hemp and cocoa husks. The options for climate positive products are not just plentiful, but impressive!
However, sustainability isn't just about the initial purchase—it also encompasses longevity, it involves selecting materials and finishes that are fit for purpose and can stand the test of time, both in terms of aesthetics and functionality. In the dynamic world of Coliving, where residents lead ever-evolving lifestyles, understanding product lifecycles and prioritising quality, durable materials is essential and ensures that interiors can handle daily demands and persistent wear and tear, reducing the need for frequent replacements.
Investing in durable fabrics, resilient flooring and robust, well-built furniture not only prolongs the lifespan of the interior, but also champions sustainability. By refurbishing existing furniture and extending its lifespan, we can further reduce waste and breathe new life into products. By choosing materials that last, we can craft schemes that offer long-term value and enrich residents’ lives whilst being kind to the planet.
At N+L, we believe that timeless design transcends aesthetics—it's about creating spaces that enrich lives, foster connections, and inspire future generations. A truly timeless interior is not only beautiful but functional and comfortable, and always designed with the occupants' needs in mind. Essential elements like comfortable seating, ample storage, and sufficient lighting ensure the space remains relevant and useful over time. Additionally, incorporating personalised touches and unique features fosters an emotional connection, making the space feel personal, homely, and inviting. By balancing aesthetics and emotional resonance, functionality and durability, we can create spaces that gracefully evolve over time. Our holistic approach to timeless interior design ensures a lasting impact, enriching the lives of occupants for years to come.
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