Crafting Connected Spaces: Socially Sustainable Design for PBSA and BTR
In the ever-evolving landscape of Purpose Built Student Accommodation (PBSA) and Build to Rent (BTR), the concept of sustainability has transcended beyond environmental considerations to encompass the broader idea of social sustainability. As experienced interior designers in these sectors we recognise the role we play in shaping living spaces that foster community, well-being, and a sustainable way of life, but how can socially sustainable interior design benefit your residents and their spaces. And what does social sustainability actually mean?
Design @nelsonandlong
Understanding Social Sustainability
Social sustainability is one of the three disciplines of sustainability, the other two being economic and environmental sustainability – aka, ‘people, profit and planet.’ It is part of the bigger scope of ESG, which takes the holistic view that sustainability extends beyond just environmental issues to support social cohesion and community engagement. Simply put, social sustainability centres on fostering community connections that support both people and the planet.
When it comes to PBSA and BTR developments, there is much emphasis on the design and creative use of space for amenity areas within a scheme and how they can successfully enhance the overall living experience and wellbeing of its residents. These areas have progressed and developed enormously in the last 10 years to be on par with the hospitality sector in their offering, which is amazing! With providers now having to show how much they want to help local ecosystems to thrive, i.e, demonstrate their commitment to social sustainability as a prerequisite for planning consent, could the same creative, forward-thinking design approach be applied?
Retail and commercial units on the ground floor of new developments are the most typical examples of including socially sustainable spaces, which are an excellent way of creating strong ties with the community, providing a great way to generate or support local businesses, but is there an opportunity to further explore innovative ways of allocating space that actively engages with the local community?
Here's some thoughts on how we think you can approach cultivating socially sustainable spaces:
Collaborative Thinking
To cultivate truly forward-thinking concepts, collaboration is paramount. In the very early stages of a development, fostering social sustainability requires a collective effort. From clients to planners, architects to designers, and operations teams to the local community, every stakeholder plays a vital role. By leveraging diverse perspectives and expertise, you can gain a comprehensive understanding of the possibilities, how to actualise them, and the unique needs of the demographic.
Design @nelsonandlong
Community Initiatives
Incorporating versatile spaces that support community initiatives and events is an excellent way of fostering active engagement with the community. This could include a community hub, event spaces, or even dedicated areas for installations or performances. By providing a platform to organise events, a sense of ownership and belonging is forged, strengthening social bonds within the community.
Cultural Connection
Designing spaces that celebrate the uniqueness of the local culture and art can contribute to a sense of place and identity, promoting community integration. Showcasing local artwork, hosting cultural events, or integrating cultural references into the architecture are all ways of incorporating elements into the overall design. Cultural connection spaces can become a bridge for collaboration, encouraging residents to share and learn from each other.
Community Gardens and Shared Outdoor Spaces
Designing communal gardens and outdoor areas can encourage and support community-driven initiatives, allowing both residents and local residents to participate in shared activities. These spaces can, not only contribute to the well-being of residents, but also serve as hubs for community engagement. Activities such as growing produce, gardening workshops and seasonal events all offer opportunities for collaboration fostering a sense of collective responsibility.
Design by @nelsonandlong
Co-Working Spaces
Co-working spaces can act as a hub for residents and locals to work remotely – even collaborate on projects and network. Many developments boast large reception and entrance areas that could provide a versatile co-working space with the right design input. By blurring the lines between private and shared spaces, opportunities for spontaneous interactions and knowledge exchange can contribute to a dynamic and integrated community.
Here at N+L, sustainability is woven into the fabric of the designs we create. For us, for social sustainability in PBSA and BTR developments involves creating spaces that transcend individual units and contribute to a vibrant, interconnected community. By promoting collaboration, and integrating diverse spaces that encourage interaction, we as interior designers can shape environments that not only meet the immediate needs of residents but also contribute positively to the social fabric of the local community.
N+LX