Colour Psychology
Here at N+L, we love injecting colour into our designs – our aim is to create joyful, happy spaces that inspire and what better way to do so than with some clever and creative colour palettes! Colour holds the power to transform spaces, evoke emotions and influence an overall atmosphere, so it’s important for us to craft designs that are not only aesthetically appealing, but also emotionally enriching, fostering a conducive environment for living and learning. In this blog, we will delve into the world of colour psychology, exploring its nuances and practical applications in the context of communal living spaces.
PBSA Amenity Space
This amenity space was designed to foster social interaction with a vibrant colour scheme. Bold oranges and greens are strategically placed, combined with a warm neutral backdrop to encourage students to engage and connect.
The scientific study of colour psychology and how it can affect human behaviour, emotions and perceptions is an intricate and fascinating subject - without realising it we are all aware of some of its principles as they are so ingrained in our daily lives. Red means ‘stop’, green means ‘go’ etc. etc. There are so many associations with different colours which date back in time to Ancient Egypt, where colour symbolism was integrated into art and architecture - the Greeks also explored the connections between colour and emotions. Historical influences contributed to the early development of colour psychology, but it wasn’t until the 20th century that the study of the psychological impact of colours was scientifically documented by researchers such as Carl Jung and Faber Birren.
Science aside, how we feel about colour is a personal experience, but these proven associations are worth considering when starting a design project, deciding on a palette and its application.
So, let’s start with happy colour psychology – yellow and orange!
Yellow is known for it’s energising and uplifting properties. It’s warm and vibrant hue is often associated with feelings of happiness. It is also believed to stimulate mental activity and foster a sense of optimism.
Tip : Balance is key - consider incorporating subtle yellow accents to infuse positivity in communal study spaces as it can encourage creativity and inspiration.
Orange exudes a sense of enthusiasm and joy! It’s warm blend of red and yellow can energise and stimulate. It is known to encourage conversation and can evoke feelings of playfulness and vibrancy.
Tip: Orange works well in communal kitchens and collaborative spaces as it can promote social interaction. Consider an elevated application – such as ceilings to uplift a space – literally! Or combine less saturated, muted tones with strong neutrals to bring an inviting warmth to a social area.
PBSA Reception
Design - Nelson and Long
The bold use of orange on the ceiling elevates this large reception area and creates a warm, welcoming, and vibrant sense of arrival.
Moving on to calming blues and greens;
Associated with clear skies and calm waters, blue is often considered to be a serene and tranquil colour. Its various hues can promote a peaceful ambience yet also emulate a feeling of productivity and trust.
Tip: Well - suited to relaxation-oriented spaces, bedrooms, and bathrooms. Blues often have a cooler tone, but choosing a darker, richer hue can add warmth to a space and encourage relaxation. Study rooms can also benefit from blue’s psychological effects to maintain focus.
One of our favourite colours has to be Green! Symbolising nature, health and harmony, the calming effects of green promote feelings of tranquility and can create a refreshing yet soothing atmosphere.
Tip: Green’s connection to the outdoors can aid wellbeing and reduce stress, making it the perfect colour for study and relaxation spaces. Differing tones of green work well together to add depth to a space.
PBSA Study Space
A calming shade of green was chosen to aid concentration and create a relaxed study space.
Reds and pinks are having their moment, and we love the rich and deep tones, especially paint colours that are emerging.
Red is a bold and confident colour. It can stimulate strong emotions and brings energy and drama to a space, making it an impactful choice for creating an exciting and energetic atmosphere.
Tip: Deeper, richer tones can add warmth and comfort to areas and nurture social interaction. It can serve as a dramatic focal point and infuse a space with energy, which is great for communal kitchens and lounges.
From plaster tones to Barbie brights, pink is fun and warm. Lighter shades can create a soft and calming atmosphere, while brighter hues can evoke energy and playfulness. Pink has nostalgic properties, and this sweet comforting shade promotes wellbeing.
Tip: Incorporating pink into a palette introduces a sense of comfort and calm, whilst also adding a playful element making it ideal for spaces intended for relaxation or socialising.
Shared Study Room
Design – Nelson and Long
Soft pink colour blocks this study space to create a fun and comforting space to enhance and promote study.
Neutrals such as off whites, greys and beiges act as a versatile backdrop creating harmony and cohesion, thus allowing accent colours to take center stage. They instill a sense of balance and simplicity providing a soothing, timeless and calming aesthetic.
Tip: Ideal for all areas from communal lounges to studios, they can provide balance and create a serene atmosphere allowing other colours to pop. Neutrals are the most adaptable colours and are a great foundation to build from.
Private Rented Sector (PRS) Bedroom Concept
Design – Nelson and Long
Warm neutrals create a sense of calm and tranquility in this restful bedroom design.
In the realm of Purpose Built Student Accommodation (PBSA), Build to Rent (BTR), PRS and Coliving interiors, colour goes beyond aesthetics. It can play a huge role in shaping the atmosphere and functionality of communal living spaces.
Creating a sense of identity
Developments often have a brand identity to consider and using a consistent colour theme is a powerful tool for reinforcing the project’s identity throughout the interior. These spaces cater for a diverse demographic from different cultural backgrounds. By carefully selecting colours that resonate positively with all residents, a sense of belonging and inclusivity can be established. Warm and vibrant hues may appeal to younger residents, creating a dynamic and energetic atmosphere, while more muted tones can provide a sense of sophistication for more mature occupants.
Fostering connection
Shared living schemes thrive on interpersonal interaction and the strategic use of inviting colours can encourage and facilitate that sense of community to create a comforting and holistic atmosphere.
Enhancing spatial perception
Large amenity spaces often need to be multifunctional, colour can visually define zones for different uses and enhance functionality. The flow of colour from one space to another creates a cohesive design making the living experience feel more harmonious.
Biophilic Design with Colour
Incorporating natural elements through colour enhances the connection between residents and their surroundings. Natural hues and earthy tones like greens and browns can evoke a calming sense of nature and contribute to wellbeing aligning with the principles of biophilic design.
As an interior design studio specialising in PBSA, BTR, PRS and Co-living design, we understand the transformative power of colour, by applying colour psychology to our designs we have the opportunity to create environments that support the wellbeing of the diverse residents that call these spaces home. Enhancing the living experience and creating spaces that inspire, engage and foster community is our passion.